Hidden Garage is a new type of automotive media brand. It tells the often overlooked stories of cars and the adventures they enable. Hidden Garage stands out from other automotive media brands because of its focus on affordability and ambition. This is reflected in the bright and bold visual approach of the art direction. A focus on being young, unafraid, colourful and intellectual defines every aspect of Hidden Garage.
The films.
Hidden Garage Volume One consists of a 50 minute film and accompanying print and digital book. Visual cohesiveness is maintained through a narrative that consistently aims to put the audience into the scene as often as possible. This is achieved through the use of Point Of View camera angles for both video and stills. The other consistent element across all Hidden Garage touch points is the bold colour palette and typography.
The book.
Hidden Garage Volume One consists of a 50 minute film and accompanying print and digital book. Visual cohesiveness is maintained through a narrative that consistently aims to put the audience into the scene as often as possible. This is achieved through the use of Point Of View camera angles for both video and stills. The other consistent element across all Hidden Garage touch points is the bold colour palette and typography.
